Unilever’s nod to New Jersey backfired as natives and residents of the state expressed their resentment over a prospective billboard ad campaign for the company’s new deodorant product. Dove’s Nutrition Moisture deodorant ad featured an image of a young Caucasian woman with her arm raised and a caption that advised New Jersey residents to be flattered that their hometown is called «The Armpit of America». The billboard was previewed on Thursday and was scheduled to launch in July..

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